What You'll Study
This track prepares you for a career in advertising sales, copywriting, designing, public relations writing, and more. Skills taught include developing ad and PR campaigns, creative writing, design skills, and market research methods. Track courses combine a theoretical framework with current issues. Topics covered include:
- Writing for the Mass Media
- Principles of Advertising
- Advertising Design
- Communication Law and Ethics
This track will lead you to a career in broadcast radio or television. The combination of course work and real-world experience can result in a future as a TV producer, radio DJ, sportscaster, reporter, videographer, production specialist, and more. Track courses are designed to teach technology and software applications; production skills; writing, recording and editing skills; and on-air performance skills. Topics covered include:
- Writing for the Mass Media
- Sports Broadcasting
- Corporate Video Production
- Radio Workshop
The journalism track will prepare you for a career in print and online media. From a reporter, editor, or publisher, copy writer, and more, your foundation in factual writing will prepare you to take on the world one story at a time. You’ll hone your news judgement skills, learn numerous writing styles, and acquire copy editing and media design skills. Topics covered include:
- Multimedia Journalism
- Feature Writing
- News Reporting
- Sports Writing
In this track you will learn to function proficiently across a range of professional settings and have the ability to perform for audiences in various public contexts. Faculty will teach you the process of communication and how to deliver successful presentations, lead productive teams, and compose effective formal documents. Graduates of this track could pursue careers in fields as diverse as corporate communication and training, consulting, lobbying, political communication, management, sales, ministry, and higher education administration. Topics covered include:
- Organizational Communication
- Argumentation and Debate
- Public Relations
- Advanced Public Speaking
- Real-World Experience: With four different tracks available, your future career opportunities are endless. At LHU you have the chance to learn across a variety of disciplines with industry standard equipment, including:
- LHU TV Studio: The Communication Program’s studio is fully digitized with industry-standard equipment that enables students to tell professional stories and captivate audiences. Here, you will learn hands-on production skills in small classroom settings, crafting projects with a variety of cutting-edge technology such as a MAVIC 2 Pro drone, three axis gimbal mobile journalism kits, and a TriCaster video switcher. New for the 2020-21 year, we have also upgraded to Blackmagic URSA 4K studio cameras. This technology, along with training in Adobe Premiere Pro, Photoshop, and other Creative Cloud professional software, will give you the background needed to create a variety of content for broadcasting and new media outlets.
- Internships: Industry experience gives you a leg-up on future competition and prepares you for
life in the real world. Recent students have interned with:
- The Discovery Channel
- BET Network
- XM Satellite Radio
- The Pittsburgh Pirates
- The Philadelphia Sixers
- The American Red Cross
- Sherman Advertising Associates
- Scholarships: From honorariums to full-tuition waivers, scholarships exist to reward your hard work and dedication to the major. Find more information here.
- Career Options: Our recent graduates have found success in the following careers:
- Digital Graphics Producer—WPVI Philadelphia
- Senior Editorial Director—I-5 Publishing
- Director of Federal Government Affairs—KPMG LLP
- Senior Producer—Center City Film & Video
- Vice President, Customer and Market Strategy – Highmark Incorporated
- Educator, SeaWorld
- Student Learning Outcomes
- 1.0- Professional Appropriate Writing - Students will demonstrate appropriate writing relevant to their intended profession.
- 2.0- Oral Presentation Competence - Students will demonstrate competence in oral communication.
- 3.0- Professional and Ethical Standards - Students will meet professional and ethical standards of communication.
- 4.0- Technology Competence - Students will communicate competently through the use of technology.
- 5.0- First Year Competencies - Communication students in COMM 119 First-year Seminar will meet standards for success in college.
- 6.0- General Education Outcome Assessment - Students will meet annual general education competency standards as provided by the Communication and Philosophy Department and in accordance with the University Assessment schedule.
Small class sizes with big opportunities. That's what our students love about our communication program. The hands on experience and one-on-one interaction with our expert faculty that you'll receive will prepare you for life after graduation. To learn more, check out this video that was produced by our students.