The Stephen Poorman College of Business, Information Systems and Human Services at
Lock Haven University has announced a partnership with Wolverhampton Wanderers Football
Club, better known as “Wolves,” one of the leading clubs in the Premier League in
England, the world’s foremost professional soccer league.
As part of the collaboration, LHU students studying sport marketing in the Department of Sport Studies, will explore the development of the Wolves brand in the USA, while other students will collaborate on projects linked to the Wolves Americas brand development strategy.
Students will engage directly with Wolves’ marketing and media staff and have further opportunities in the future to visit the club and to learn from one of the best marketing teams in global sport.
“This is an exciting time for The Stephen Poorman College and Lock Haven University as we connect with both local and global brands,” said Poorman College Dean, John Nauright. “The collaboration with Wolves connects us with a leading global sports brand and provides our students with practical experience they can use in the sports business industry upon graduation.”
Wolves Director of Marketing, Russell Jones, is excited about the partnership with the Poorman College at LHU. “We are delighted to have formed this strategic partnership. Wolves are a club steeped in heritage but with a very modern and progressive mindset,” Jones said. “As a member of the Premier League, we are fortunate to enjoy a high level of global exposure. The key to fan base growth is how you turn this exposure into relevant stories that capture the imagination of potential followers and we hope the students can help us curate these unique stories and ideas for a North American audience. We are looking forward to getting started.”
For more information about the Stephen Poorman College of Business, Information Systems and Human Services at LHU, visit www.lockhaven.edu/bihs.
For more information about the Wolverhampton Wanderers Football Club, visit www.wolves.co.uk.
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Lock Haven University’s main campus is located on the West Branch of the Susquehanna River in the scenic mountains of Pennsylvania. The university offers 49 undergraduate majors and certifications with 47 minors and five graduate programs.
LHU is a member of Pennsylvania’s State System, the largest provider of higher education in the Commonwealth. Its 14 universities offer more than 2,300 degree and certificate programs in more than 530 academic areas of study. Nearly 520,000 system alumni live and work in Pennsylvania.
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